Content checklist

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Check out the latest resource: Content for UX. This contains the key takeaways from the training session, action points, and tools for you to use.

How do you know if your content is "done" or "good"?

• A stressful scenario is managed empathetically, with a knowledgeable and encouraging tone. Reassure and inform the user clearly.
• A win or success is managed genuinely, with a positive and encouraging tone. Celebrate with the user genuinely.
• A repeated interaction is managed efficiently, with a positive and conversational tone. Support the user's flow by reducing friction.
• The content sounds like a frinedly specialist.

• The user has enough information to understand the context and proposition, the impact of an action/decision, and clarity over what happens next.

• You've replaced jargon with a simpler term or explained technical language or acronyms.
• Sentences are short.

• Your content can only be interpreted one way.
• You've replaced any vague or imprecise language with precise, clear terms.

• Capitals, punctuation, and spelling all align with this guide.
• Tip: Read it out loud to yourself. If it doesn't "sound right", consider changing the wording or phrasing.

• Ask them to read it out loud, then tell you what it means.
• If their understanding matches your intent, great! Your content is clear.
• If they stumble on words or don't understand, ask why. Use their feedback to iterate, then try again.